south west london hairdressers
35 webbs road, london, sw11 6ru
appointments: 020 7350 2636
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Macadamia Oil  

StraightWear™ by Macadamia

StraightWear™ by Macadamia safely smoothes out curl and frizz by structuring the hair with a workable shield, resulting in gorgeously smooth hair without the damage to your hair or your health.

The groundbreaking StraightWear™ formula by Macadamia offers salon clients up to four months of unprecedented straightening with a tested and certified 100% formaldehyde-free formula. Click here for laboratory certification results.

  • Up to 4 months of unparalleled straightening
  • Hair reverts to natural texture with no regrowth issues
  • Intensifies color with brilliant shine
  • Reduces styling time to minutes
  • Infuses touchable softness
  • Safeguards hair against heat damage, breakage and split ends
  • Use after chemical services with confidence


Featured Products

StraightWear Smoother

StraightWear™ Smoother's simple one-step application transforms curl and frizz into smooth, silky hair. Our special blend of Macadamia Oil combined with Quinoa Seed, Ginkgo Biloba and other botanical extracts revitalize hair by infusing moisture, strength and unparalleled shine.

These key ingredients work in tandem with memory technology to envelop hair strands with a workable shield that sets the foundation for a perfectly smooth, beautiful finish. Enjoy manageability as styling time is reduced to just minutes.

StraightWear Purify

Clarifying agents formulated with a botanical blend of citrus extracts remove chlorine residue, buildup from styling products, and minerals left by hard water. Purify is essential to use prior to the StraightWear™ System because it properly prepares the hair for the service.

Purify Shampoo is also very beneficial to use prior to in-salon chemical services, deep cleansing treatments, and routinely as a weekly deep cleansing wash.

the stvdio hair salon | 35 webbs road, london, sw11 6ru | 020 7350 2636
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35 webbs road,
sw11 6ru
020 7350 2636

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